Sports marketing agency · Boynton Beach
You create the moment. Lab 111 Sports helps you turn it into a brand, a product, and a plan to earn. From athlete-owned trading cards to content, merch, and activations, we build around what you can sell now and the opportunities you can develop later.
Join to unlock members-only Forged Index sales insights. Athlete and organization workspaces require separate approval.
Athlete-owned cards · Signed & authenticated editions · Launch sales · Future resale & auctions
The division
A title fight. A breakthrough season. A signing day. A senior night. A packed gym. These are more than dates on a calendar—they are opportunities to build a stronger athlete brand, create something fans can own, and give sponsors a reason to show up.
Lab 111 Sports is the sports division of Lab 111, a Boynton Beach creative partner for athletes, organizations, and events. We start with the opportunity in front of you, then bring together strategy, creative production, trading cards, merch, content, and activation planning to help you Identify the Moment, Own the Moment, and Extend the Moment.
The goal is more than attention. It is a clear way to turn that attention into sales now and a plan for future opportunities. Build your revenue plan around the next fight, season, card drop, fundraiser, or brand move.
The business behind the moment
A knockout. A championship. A breakthrough season. An organization’s milestone. The moment creates the story; an athlete-owned card program gives supporters a way to buy into it.
Earn now
We help create athlete-approved trading cards, coordinate signatures and authentication for signed editions, and build a launch around the moment. Fans can buy through your drop, events, or store.
You receive your agreed share of completed sales. We plan the inventory, production costs, fees, and revenue split before selling starts.
Earn later
Retain agreed inventory for later releases, milestones, or collector interest. Lab 111 Sports can broker future sales, resale, and auction opportunities for cards you own or consign.
You focus on your sport while we handle the agreed brokerage work. When a sale closes, you receive the proceeds due to you after agreed fees and costs.
Revenue depends on actual sales, buyer demand, costs, and your agreement. Future sales, resale prices, and auction acceptance are not guaranteed. Independent collector resales do not automatically pay the athlete.
Proof
Our sports roster includes Britain Hart, five-time BKFC Strawweight Champion; Jamie Driver, BKB Welterweight Champion; and Chelsiie Lovve, the first BKB Ring Girl with a trading card. Those names represent what this division is built to do: help sports personalities turn a moment of attention into something tangible, ownable, and shareable.
We have also covered the action around 305 Fights in Miami. That proximity to combat-sports culture matters. Fight marketing moves fast, and the work has to feel like it belongs in the room—from the content fans share before the bell to the collectible they want after it.
Britain Hart’s And Still trading card is shown above. The two adjacent designs are illustrative mockups; commissioned cards use approved photography and artwork.
The business behind the athlete
A winning performance creates attention. A clear brand and a product give that attention somewhere to go and something to buy.
For athletes, we help shape the assets around the opportunity: brand direction, visual content, custom trading cards, merchandise, promotional materials, and launch moments. For teams, gyms, promotions, and organizers, we help translate a fight card, event, season, or sponsorship opportunity into a coordinated experience people can see, support, and remember.
Find the launch, matchup, milestone, fundraiser, or event worth building around.
Create athlete-approved cards, content, and merch, with the rights, launch offer, and revenue terms agreed before selling.
Build future releases and explore brokered sales or auctions for retained cards, so the earning opportunity does not end with launch day.
Combat sports
Promotions and gyms do not need generic hype. They need a system that turns the energy around a bout into a connected brand experience.
Lab 111 Sports can support fight promotions and combat-sports organizations with campaign direction, athlete-focused content, event visuals, merchandise, custom trading cards, and promotional materials. The goal is not to add noise. It is to make each fight week, title opportunity, signing, or community event easier to understand, easier to share, and more valuable after the lights come down.
Whether you are planning a local card in South Florida or building a longer-term fight brand, we bring the creative side and the execution mindset together—from concept to reality.
Ecosystem
A sports brand is bigger than a logo, a post, or a single product. Lab 111 Sports connects the pieces when they need to work together:
Create athlete-owned cards for launch sales, then explore future releases and brokered resale or auctions for retained inventory.
See How You Can EarnTurn an athlete’s identity, story, content, merch, and opportunities into a more intentional platform.
Explore Athlete BrandingCreate attention now and useful content later.
Explore Photography & VideoCreate recognition at the gym, at the venue, and in the community.
Explore MerchandiseMake a fight night, signing, fundraiser, or launch feel like an experience—not just an appearance.
Explore ActivationsYou do not need to force every service into every moment. We help determine what the opportunity needs, then build the right path forward.
Next move
Bring us the fight, season, milestone, or organization story. We will help you map what you can sell now, what you can retain for later, and the creative and sales work needed to bring it to market.
Phone/Text: 910-248-9636 · Email: info@lab111pro.com · Based in: Boynton Beach, FL
Create your member account to explore the sales insights behind the cards.
Start with a free strategy call. We will talk through the opportunity, costs, and next steps, not promise a sales result.